The Académie’s logo consists of its company initials, AAV, interlaced and inscribed in a montgolfière balloon, a symbol of luxury tourism. The original hot-air balloon, or montgolfière, was invented by brothers Joseph-Michel and Jacques-Etienne Montgolfier in late 18th century France.

Our montgolfière was inspired by the “Ballon de Gonesse”, a cotton fabric (or toile de jouy) created by the Oberkampf factory at Jouy-en-Josas, near Paris, in 1783. It was designed to commemorate the pioneering hydrogen balloon flight staged in the Tuileries Gardens in Paris that year. A crowd of some 400,000 people – half the population of Paris – gathered to watch this historic experiment. When the balloon landed several hours later at Gonesse, north of Paris, the local peasants were so frightened they attacked it with their pitchforks!

These first aero-static flights exerted a profound influence upon the European imagination, an impact as powerful as the first space travel nearly two centuries later. Even today, the legendary montgolfière symbolises the traveller’s quest for expanding horizons, exhilarating adventures and breathtaking discoveries, always in the most luxurious comfort for our privileged clients – the AAV style of travelling!

The montgolfière balloon, a symbol of luxury tourism

AAV’s logo, the Mongolfière Balloon, symbolises luxury tourism. It represents the first aero-static flight over the Tuileries Gardens in Paris, where luxury tourism was invented.